Offer & event architecture
We map your offer to a 3-day run of show with custom day themes, session timing and a close that feels like an invitation, not a pitch.
Virtual event production · since 2015
Fill the room.
Fill the room.
Run the show.
Close the clients.
We plan, build and produce live virtual events for coaches, consultants and experts. You teach. We run the funnel, the stage and the follow-up that turns your audience into high-ticket clients.
Apply for a Strategy Call →
3-minute application · limited production slots each quarter
600+virtual events produced
2015producing live events since
64%call-to-client close rate on our benchmark event
3 daysour signature live format
The problem
Most virtual events teach well and sell nothing.
You've got the expertise. What's missing is the machine around it: the registration funnel, the show-up sequence, a run of show built to convert, and a team that runs the room while you stay on stage.
- ✕Registrations come in, attendees don't.
Without a real show-up sequence, half your list never makes it to Day 1. - ✕You host, produce and troubleshoot at the same time.
Every tech hiccup pulls you off stage and drains the energy in the room. - ✕The offer lands flat on the last day.
An invitation needs to be built into all three days, not bolted onto the end. - ✕Leads go cold after the event ends.
No setters, no follow-up, no calls on the calendar.
What we produce
One team for the whole event, from strategy to sales.
Funnel, emails & automation
Registration pages, confirmation flows, show-up reminders, VIP upgrades and CRM automation, built and tested in GoHighLevel before launch.
Live production & sales floor
Show-calling, tech checks, breakout rooms, slides and moderation, plus appointment setters who book qualified calls while the event is still live.
How it works
From application to a full calendar.
Apply
Answer a few questions about your offer, audience and timing. It takes about three minutes.
Strategy call
If it looks like a fit, book a call with our team. We review your offer and map what your event could produce.
Kickoff & build
Onboarding portal, run of show, funnel, emails and tech. You review and approve. We build.
Go live
You teach. We run production, the chat, the breakouts and the VIP experience in real time.
Close & follow up
Setters book calls during and after the event so buyers don't go cold.
Is this you?
We take on a small number of events each quarter.
To protect results, we only produce events where the offer, audience and timing are ready. Here's how to tell.
A great fit
- You sell a coaching, consulting or done-for-you offer priced at $1,000 or more
- You already have clients and want a more predictable way to enroll them
- You have an email list, social following or partner network to invite
- You want to go live within the next six months
- You make the investment decisions for your business
Not the right fit yet
- You don't have an offer yet, or it sells for under $1,000
- You're looking for the cheapest Zoom tech to run one webinar
- You want an in-person conference or venue planning
- You're collecting ideas with no launch window in mind
The crew
The people behind the curtain.
Producers, setters and systems people who have run hundreds of live rooms. You'll know every one of them by name before your event goes live.
Live
Justin Lawrie
Founder & CEO · Spark Event Studios
Questions
Before you apply.
What does Spark actually do on event day?
We run the whole production: the run of show, slides and video rolls, breakout rooms, chat moderation, tech support for attendees, the VIP experience and the sales floor. You stay on stage and teach.
Which platforms do you work in?
Our core stack is GoHighLevel for funnels and automation, Zoom and Obvio for the live event, and our own production tools for multi-camera and per-speaker video. If you already use a different CRM, we'll talk through it on the call.
How far ahead do I need to book?
The sooner the better. Building a funnel, a show-up sequence and a run of show takes real time, and production slots fill each quarter. Tell us your target date in the application and we'll tell you honestly whether it's realistic.
How much does it cost?
Every event is scoped to your offer, audience size and format, so we share investment on the strategy call once we understand your goals. The application asks about budget so we can recommend the right format before we talk.
Do you fill the event for me?
We build the registration funnel, the promotion plan and the show-up sequence that gets registrants into the room. Paid ad spend and your own promotion are part of the plan we design together on the call.
Why is there an application?
Because a strategy call is only useful if we can actually help. The application makes sure your offer, audience and timing are ready, so the call is spent building your plan instead of figuring out whether you need one.
Now booking next quarter's productions
Your next event could be your best sales month.
Apply in about three minutes. If you're a fit, you'll pick a time for your strategy call right away.